HBO
Gossip Girl Premiere Pre‑show
Production Partner: Creative / Production / Post
Style. Beauty. Fashion. Live.
Surrender Pictures partnered with Industia and friends to manage all production and post for the pre-show of the premiere of HBO’s Gossip Girl reboot. This was followed by an exclusive livestream of the only fashion show featuring the clothes that upgraded Gossip Girl into the 2020s.
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Surrender Pictures partnered with HBO to produce a live event pre-show and livestream experience supporting the premiere of the Gossip Girl reboot. The project combined fashion, entertainment, and live production into a launch-driven broadcast moment.
The content was designed to extend audience engagement beyond the episode itself.
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Surrender handled live event video production and post-production, coordinating closely with partners, talent, and broadcast requirements. The production required real-time execution and seamless technical integration.
Post-production ensured the content remained visually cohesive and optimized for both live viewing and on-demand digital distribution.
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The content supported HBO’s premiere strategy across livestream, digital platforms, and promotional channels, driving real-time engagement and extending the series launch window.
