Legends in Motion -Featuring THE CHOSEN ONE Jersey of Lebron James

As a long-term partner of Julien’s Auctions, we handle the full cycle - creative, production, and post - of a project.The Lebron James hero piece for Julien’s Auctions’ Legends in Motion sale in Hong Kong was no different. 

Anchored around the “Chosen One”, Lebron James’ jersey, Surrender engaged Michael Lebrecht, who photographed Lebron for the cover, to speak on that momentous day and the man who would ultimately go on to become the greatest athlete of our time.