sotheby’s
Ai Wei Wei - Asap rocky
Commercial: Creative / Production / Post
Sotheby’s celebrates the bold and visionary minds who redefine art and culture. In this special conversation, we invited Ai Weiwei and A$AP Rocky to share their thoughts on creativity, self-expression, and the courage it takes to challenge the norm.
From Berlin to New York, from architecture to music, these two groundbreaking artists push boundaries in their own ways. Ai Weiwei reflects on the power of originality and the artist’s role in shaping how we see the world, while A$AP Rocky speaks to bridging culture, embracing vulnerability, and staying true to his own voice. Together, they explore the risks, the rewards, and the raw truth behind fearless creativity.
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Surrender Pictures partnered with Sotheby’s to produce a conversation-driven film featuring Ai Weiwei and A$AP Rocky. The project positioned Sotheby’s as a cultural convener, bringing together voices from art, music, and contemporary culture.
The film was designed to explore creativity across disciplines while reinforcing Sotheby’s editorial and cultural leadership.
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Surrender handled production and post-production, capturing a focused dialogue supported by restrained cinematography and editorial pacing. The approach prioritized clarity, tone, and intellectual depth.
Post-production ensured the content functioned cohesively across Sotheby’s digital and editorial platforms.
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The film was used across Sotheby’s editorial channels, digital programming, and cultural storytelling initiatives. It continues to function as evergreen content within Sotheby’s contemporary art and culture portfolio.
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