Pepsi co
Pepsi co x tesla
Commercial: Production / Post
Surrender Pictures was entrusted with capturing the cutting-edge innovation of PepsiCo’s new fleet of Tesla Semi trucks. Filmed in California, this project highlights the future of sustainable transportation in action. Surrender was deployed for a quick capture and edit to promote the announcement across various press networks for the brand.
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Surrender Pictures partnered with PepsiCo to document the announcement of its Tesla Semi truck fleet, highlighting innovation and sustainability in transportation.
The project was designed for rapid distribution across press and digital channels.Description text goes here
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Surrender executed a fast-turnaround production and post-production workflow, capturing footage on location in California and delivering press-ready assets under tight timelines.
The approach prioritized speed, clarity, and brand polish.
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The content was distributed across press networks and digital platforms, supporting PepsiCo’s sustainability messaging and innovation initiatives.
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