Saks Holiday Light Show

Surrender Pictures partnered with Saks Fifth Avenue to deliver live event video production for its iconic holiday light show on Fifth Avenue in New York City (NYC). The project focused on capturing a large-scale brand activation that blends luxury retail, live performance, and seasonal spectacle into a globally recognized cultural event.

The content was created to support Saks’ holiday marketing strategy while documenting the scale, craftsmanship, and public energy surrounding one of New York’s most visible annual retail moments.

Surrender handled end-to-end video production and post-production, working closely with Saks’ internal teams and long-standing lighting and pyrotechnics partners through months of pre-production planning. On-site production required real-time coordination within a high-traffic New York City live event environment, capturing performances, crowd interaction, and architectural scale.

Post-production followed an accelerated timeline, delivering multiple polished video cuts within the first 24 hours. Assets were optimized for immediate deployment across social media, digital marketing, and press-facing platforms.

The resulting content supported Saks Fifth Avenue’s holiday campaign across social, digital, and press channels, enabling real-time engagement and rapid rollout. Beyond launch, the videos continue to function as evergreen event and brand storytelling assets, reinforcing Saks’ role as a cultural fixture in NYC and a leader in experiential retail.