Saks fifth avenue

tulum mexico, spring/summer 24’

Commercial: Production / Post

Surrender Pictures partnered with Saks Fifth Avenue for a multi-day production in Tulum, Mexico, capturing key pieces from the Spring/Summer 2024 collection through video.

Working with two models across multiple locations and setups, we delivered a polished, high-end campaign that reflects the elegance and energy of the season.

Surrender Pictures has been a trusted creative partner to Saks across a range of initiatives, producing video and photo content for major campaigns, including their Lucid Motors collaboration, holiday installations, and a special video series featuring Tory Burch.

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  • Surrender Pictures partnered with Saks Fifth Avenue to produce fashion-focused campaign video production on location in Tulum, Mexico, supporting the Spring / Summer 2024 collection. The project blended destination-driven visuals with luxury fashion storytelling to present seasonal pieces within a global lifestyle context.

    The content was designed to support Saks’ seasonal marketing strategy while reinforcing the brand’s international perspective and premium positioning.

  • Surrender handled end-to-end production and post-production across a multi-day, multi-location shoot. Working with talent across varied environments, the production emphasized visual continuity, efficiency, and flexibility while operating on location.

    Post-production focused on refined pacing, color, and composition to ensure the assets aligned with Saks’ broader fashion standards and performed across digital and campaign placements.

  • The resulting assets were deployed across Saks Fifth Avenue’s digital platforms, seasonal campaigns, and brand marketing channels. The content also functions as evergreen fashion storytelling, supporting ongoing narratives around travel, luxury, and lifestyle.

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