broadcast campaign

Surrender Pictures partnered with Secret Weapon Marketing to produce a series of broadcast commercials for the SoCal Honda Dealers' Helpful Honda campaign. Shot in both English and Spanish, the campaign prioritized ensuring equal quality and care across both language versions, capturing authentic moments that resonated with diverse audiences.

The commercials were filmed over multiple days in Los Angeles and went on to achieve over 25 million views on YouTube alone, running across Southern California for several months. Surrender Pictures led production, direction, and cinematography for the campaign.