She is Pepsi Co - 2024

Surrender Pictures partnered with PepsiCo to produce a flagship 2024 film for the She Is PepsiCo platform, centered on recognition, leadership, and impact within the organization. The project was designed to spotlight a deserving female PepsiCo truck driver through a narrative-driven surprise experience, reinforcing the company’s commitment to celebrating the people who power its operations every day.

The film was developed as part of a broader national campaign that also included large-scale photography initiatives, extending the reach of the storytelling beyond digital platforms and into high-visibility public environments. Together, the work supports PepsiCo’s ongoing employer-brand, cultural, and recognition efforts at a national level.Description text goes here

uction and coordination, working closely with PepsiCo’s internal teams to plan and execute a multi-location shoot spanning multiple PepsiCo plants and factory sites. Production required careful logistical planning and collaboration with on-site teams to ensure seamless execution across operational environments while preserving the authenticity of the surprise-driven narrative.

The video followed a structured reveal across several unexpected locations, culminating in a final surprise experience at Gillette Stadium. In parallel, Surrender also organized and supported national photography campaigns for Pepsi, coordinating imagery capture and delivery for high-profile placements including Times Square and the New York Stock Exchange.

Post-production focused on shaping a cohesive, emotionally resonant story that could perform across internal, external, and promotional channels, while maintaining flexibility for long-term use across PepsiCo’s communications ecosystem.Description text goes here

The 2024 She Is PepsiCo film and accompanying campaign assets were used across PepsiCo’s internal and external platforms to spotlight leadership, recognition, and employee impact at a national level. In parallel with the film, Surrender Pictures supported nationwide photo campaigns for Pepsi, with imagery featured prominently in Times Square and at the New York Stock Exchange, extending the visibility of the initiative into highly public, high-impact environments.

The video itself followed a multi-location surprise narrative centered on a deserving female PepsiCo truck driver, with coordinated captures across multiple PepsiCo plants and factories. The project culminated in a surprise trip to Gillette Stadium, home of the New England Patriots, reinforcing the scale and emotional impact of the story.

The content was developed through close coordination with PepsiCo’s internal teams, on-the-ground plant leadership, and operational partners, ensuring alignment across logistics, messaging, and production execution. Collectively, the assets function as evergreen employer-brand and cultural storytelling content, supporting recruitment, internal recognition, external brand reputation, and large-scale promotional use across PepsiCo’s communications ecosystem.Description text goes here