ICAA - DESIGN IN MIND
Unlocking the Mysteries of Place with Gil Schafer
Long Form Documentary: Creative / Production / Post
Since the mid 2010’s, the Institute of Classical Art & Architecture sought a way to support a long-form original content series that would bring attention to the non-profit in ways traditional video marketing couldn’t.
Accordingly, Surrender Pictures developed Design in Mind , a series focused on exploring the work of various artists across a range of mediums who all follow the core principle of keeping classical design integrated into their process. From filmmakers and architects, to interior designers, the 30 minute episodes we’ve produced - pitch to delivery - now have a comfortable home on PBS, with the next installment slated for release next year.
In this episode, we explore the work and practice of celebrated architect Gil Schafer and how place - landscape and the nostalgia it provokes - influences the design practices of all projects Gil, and his firm Schafer Buccellato Architects take on.
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Surrender Pictures produced a long-form architectural documentary episode for the Institute of Classical Art & Architecture as part of the Design in Mind series, focusing on architect Gil Schafer. The project explores how design, place, and meaning intersect through classical principles.
The episode was designed for educational and cultural audiences across broadcast and digital platforms.
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Surrender handled creative development, production, and post-production, capturing interview-driven storytelling supported by contextual architectural visuals.
Post-production focused on thoughtful pacing and editorial clarity suitable for PBS broadcast and institutional use.Description text goes here
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The episode aired on PBS and continues to function as evergreen educational content across ICAA’s digital platforms.Description text goes here
Relevant Work
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[PROPHET] OCTUS BRAND FILM
