TEFAF

Surrender Pictures partnered with TEFAF to produce social-first brand films that translate the experience of one of the world’s most prestigious international art fairs into cinematic digital storytelling. Captured on location at TEFAF Maastricht and TEFAF New York, the work reflects the atmosphere, access, and intellectual curiosity that define TEFAF while extending the fair’s presence far beyond its physical footprint.

Designed for a global audience of collectors, galleries, institutions, and cultural leaders, the content reinforces TEFAF’s authority within the international art market and positions the fair as a year-round cultural touchpoint.

As a long-term creative and production partner, Surrender leads creative development, video production, and post-production for an evolving suite of films produced annually across TEFAF’s global fairs. Production is executed on location, capturing both public moments and behind-the-scenes access, with a modular structure that allows content to be refreshed, re-cut, and re-deployed year over year.

Post-production emphasizes visual consistency, editorial restraint, and platform flexibility, ensuring the films perform across social media, digital marketing, and international communications while maintaining a cohesive brand language.

The films are distributed across TEFAF’s digital ecosystem, including global social channels, online marketing, press support, and partner communications. They function both as promotional assets for each fair edition and as evergreen brand content, extending TEFAF’s global reach and reinforcing its position as a leading authority in art, antiques, and cultural stewardship.