JULIEN*S AUCTIONS
Music Icons Auction - Times Square NYC
Commercial: Creative / Production / Post
Surrender Pictures partnered with Julien’s Auctions for their Music Icons sale, broadcast live from the Hard Rock in Times Square, New York City. Our team produced pre-auction content, live streams, announcement videos, and specialist features, capturing the excitement of the event. The auction showcased some of music history’s legendary artifacts, including John Lennon’s Hootenanny guitar and Prince’s Cloud 3 - and we had the privilege of showing these tremendous works of art to the world.
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Surrender Pictures partnered with Julien’s Auctions to produce comprehensive video coverage for the Music Icons auction in Times Square, New York City. The project documented a live, high-profile auction event featuring historically significant music artifacts.
The content was designed to capture both the spectacle of the event and the cultural value of the items presented.Description text goes here
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Surrender handled pre-auction storytelling, live streaming, announcement videos, and specialist features. Production required coordination within a live broadcast environment and adherence to real-time auction schedules.
Post-production delivered assets optimized for immediate release and long-term promotional use.Description text goes here
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The content supported Julien’s Auctions’ live broadcast, digital marketing, and post-event communications. Assets continue to function as documentation and promotional material for future Music Icons sales.
Relevant Work
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![Virgil Abloh]()
[Sotheby’s] Virgil Abloh
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![She is PepsiCO 2023]()
[PEPSI CO] She is PepsiCO 2023
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[Lindblad] Lindblad Expeditions The Nature Of Art
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![Bunny Williams: Not a House but a Home]()
[ICAA] Design in Mind: Bunny Williams
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![PROPHET - OCTUS BRAND FILM]()
[PROPHET] OCTUS BRAND FILM
