PEPSI CO

She is Pepsi Co

National Campaign: Creative / Production (Video & Photo) / Post

As part of She Is PepsiCo—PepsiCo’s flagship employee-first campaign celebrating powerhouse women on the front lines—Surrender Pictures was brought on to lead a national photo and video initiative for Women’s History Month.

In just a few short weeks, we mobilized teams across North America to capture a suite of  content, resulting in a striking fleet of national delivery trucks wrapped in campaign photography and a powerful hero film that served as the campaign’s centerpiece.

She is Pepsi Co - 2023
She is Pepsi Co - 2023
She is Pepsi Co - 2023
She is Pepsi Co - 2023
She is Pepsi Co - 2023
She is Pepsi Co - 2023

  • Surrender Pictures contributed editorial video content within PepsiCo’s She Is PepsiCo platform, an ongoing initiative highlighting leadership, creativity, and cultural impact across the organization.

    The project sits within PepsiCo’s broader internal and external storytelling efforts.

  • Production followed an interview-driven, editorial format, designed for modular use across digital channels.

    Post-production focused on clarity and flexibility to support multiple audiences and use cases.

  • The content supports internal communications and brand storytelling initiatives, functioning as evergreen cultural and employer-brand content.

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