She is Pepsi Co

As part of She Is PepsiCo—PepsiCo’s flagship employee-first campaign celebrating powerhouse women on the front lines—Surrender Pictures was brought on to lead a national photo and video initiative for Women’s History Month.

In just a few short weeks, we mobilized teams across North America to capture a suite of  content, resulting in a striking fleet of national delivery trucks wrapped in campaign photography and a powerful hero film that served as the campaign’s centerpiece.