SOTHEBY’S
The Value of Art
Series: Creative / Production / Post
As an agency of record for Sotheby’s, we were tasked with producing a 10-part video series exploring the various criteria that Sotheby’s specialist’ use to value a work of art. From condition and color, to rarity and authenticity, we spent nearly 6 months developing, producing, capturing and editing the series which the client uses to this day as a way to educate and inspire future collectors.