Honda - Secret weapon marketing
broadcast campaign
Production Partner: Production / Post
Surrender Pictures partnered with Secret Weapon Marketing to produce a series of broadcast commercials for the SoCal Honda Dealers' Helpful Honda campaign. Shot in both English and Spanish, the campaign prioritized ensuring equal quality and care across both language versions, capturing authentic moments that resonated with diverse audiences.
The commercials were filmed over multiple days in Los Angeles and went on to achieve over 25 million views on YouTube alone, running across Southern California for several months. Surrender Pictures led production, direction, and cinematography for the campaign.
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[15 Second Spanish] Toaster
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Surrender Pictures partnered with Honda to produce a narrative-driven commercial campaign addressing the everyday stressors of driving. The project focused on relatability and emotional clarity while reinforcing Honda’s commitment to reliability and ease.
The content was designed to resonate with a broad consumer audience across digital and advertising platforms.
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Surrender handled creative execution, production, and post-production, balancing controlled setups with real-world driving scenarios. The approach emphasized authenticity, pacing, and message clarity.
Post-production ensured the spot performed effectively across multiple formats and placements.
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The final commercial was deployed across Honda’s digital and advertising channels and continues to function as evergreen brand messaging centered on trust and reliability.
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