SOTHEBY’S
Virgil Abloh on His Creative Connection with Christo
Commercial: Creative / Production / Post
An icon’s idol. As an agency of record for Sotheby’s, Surrender traveled to Delavan, Wisconsin to meet, capture, and edit what would ultimately become one of the last interviews given by the artist, entrepreneur, designer, and father Virgil Abloh.
Expressing his deep admiration for installation artist, Christo, and drawing parallels with his own desire to cause a social shift with his art, Abloh explores how he aimed at disrupting modern society through fashion, music, architecture and beyond.
Mission accomplished. Virgil Forever.
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Surrender Pictures partnered with Sotheby’s to produce an intimate editorial film featuring Virgil Abloh reflecting on his creative connection with Christo. Captured on location in Delavan, Wisconsin, the project preserves one of Abloh’s final interviews, blending art, fashion, and philosophy.
The film functions as a cultural document within Sotheby’s contemporary art programming.Description text goes here
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Surrender handled on-location video production and post-production, capturing a focused, conversation-driven narrative. The production approach emphasized restraint and authenticity, allowing Abloh’s perspective to lead the story.
Post-production prioritized tone, pacing, and editorial clarity, aligning the piece with Sotheby’s institutional voice and cultural storytelling standards.
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The film was distributed across Sotheby’s digital and editorial platforms, supporting cultural thought leadership and archival storytelling. It continues to function as a lasting legacy piece honoring Abloh’s impact across disciplines.
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